Toby Hassan-Fishman · Co-Founder & CEO, EFFX AI
A designer's vision, built with an engineer's capability.
BUILDING SINCE 2005 · HQ: NYC
- 2x Stevie Woman of the Year
- Creative Executive of the Year, Best in Biz 2018
- 4x Inc. 500
- 45+ national and international awards
- New York / Singapore / Hong Kong
Now
Toby Hassan-Fishman is a strategic operator and product leader. Her career runs on one question: how do we turn ambitious ideas into systems that actually work? The best solutions happen when strategy, creativity, technology, and execution are connected.
Today she is Co-Founder & CEO of EFFX AI, where she leads the intersection of product strategy, brand systems, customer experience, and AI-enabled execution, helping organizations build the capabilities required for their next stage of growth.
Latest writing
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Recent press
- AI Vendtures Launches to Build the Future of Autonomous Food
EIN Presswire · 2026
- EFFX AI Launches with 8ait OS: Architect, Activate, Amplify Intelligent Teams and Technology
EIN Presswire · 2026
- WO2024025957A1 — Systems and Methods for Verifying Transaction Authenticity Using a Securitized Token-Based System
WIPO (PCT) · 2024
- Ticker Tocker Acquires Eff Creative Group, Now Owning the 'Eff' in Fintech (reprint)
AiThority · 2022
Contact
Turning an ambitious idea into something real, or writing about someone who does? Get in touch, or find the EFFX AI team at effx.ai.